TENETS describe general attributes of good interface design. TRAPS describe common design problems that degrade this goodness. Reduce Traps and the experience improves.


More than 100 years of user interface research on human perception, cognition, and ergonomics synthesized into an accessible and actionable deck of cards that teams can use to detect and resolve potentially costly UI problems early in development.


Developed and applied by UX professionals at some of the worlds most respected companies.

Used by the world’s most respected brands